To attract as many visitors as possible, the site owners work hard on developing valuable content (articles, images, videos, etc.), promote their website using social media channels, and spend time and money running advertising campaigns with the hope that people visit their website. Eventually, the efforts pay off and they start experiencing high traffic on their websites and a subsequent increase in business. However, in order to ensure optimum user experience, the website needs a host which has adequate technical resources to accommodate the high traffic. In this article, we will look at the reasons behind Cloud Hosting being the best choice for high-traffic websites.
Before we look at Cloud hosting, let’s quickly summarize the features required by a high-traffic website:
- In order to manage traffic, the host should offer resources that can be scaled instantly.
- Even a downtime of a few minutes can dent the reputation of a website which receives thousands of visitors every day. Therefore, the host should offer maximum uptime.
- Users don’t like to wait for web pages to load. Further, Google’s algorithms take page load speeds into consideration for search engine ranking. Hence, the hosting provider must ensure fast web page load speeds.
- Top notch security in a high traffic environment
Why are high-traffic websites and Cloud Hosting the perfect fit?
Let’s look at some features and benefits of Cloud Hosting that make it a perfect fit for high-traffic websites.
In traditional hosting plans, a sudden spike in traffic can cause the server to slow down due to overload. On the other hand, in Cloud Hosting, you can configure the virtual machines for load balancing. This ensures that no single server becomes overloaded. Further, the host can also add more virtual servers to the cluster to enhance the website’s performance and optimally manage traffic.
Scaling of resources
With Cloud Hosting, you can add resources like RAM, CPU, etc. to your website in no time. Some providers also offer an automatic scaling option. When you start experiencing high traffic, you can scale up your resources and manage the traffic spikes with ease.
After all the hard work of creating content, advertising, marketing, and promoting, when you finally manage to get people to visit your website, you wouldn’t want them to face a site that is down since the server couldn’t handle the load, right? Most Cloud Hosting providers deploy the latest technical infrastructure and offer up to 99.9%+ uptimes.
Page Load Speed
Nowadays, there is no excuse for a slow loading website. According to Kissmetrics, 40% of users tend to abandon a website that takes more than 3 seconds to load. Also, if the website loads fast, then users can browse faster and leave as happy customers. Further, the server has more free resources on hand to handle more users. A good Cloud Hosting provider integrates a Content Delivery Network and caching servers like Varnish Cache which can increase page load speeds by up to 1000%.
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